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The prettysocial Technology Suite

Understanding the user journey and the road to conversions are crucial for all our clients. This is why we are passionate about setting KPIs and identify how to track them. Our technology suite ensures we can follow each step carefully to support the understanding of how to achieve client goals - independently of what our clients goals are. Ultimately, they are all about sales and euros, but measurement points in between the purchase and decision-making is how we can visualise the process.

Multi Channel Tracking

Social media may not sell products from one click on a fan page to next second swiping the credit card, but its considered the largest and most efficient channel for reaching brand awareness, product recommendations which kicks off any purchase decision among consumers. We show you how important each element of the digital channels are to your success.



Identifying relevant tracking points for each supporting digital channel requires technology, expertise and resources. 

  • Pages and channels
  • Landing pages
  • Apps
  • Sign up forms
  • Sweepstakes
  • Event registration
  • Games
  • Commerce

Features for BUILD​

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Within the prettysocial Technology Suite is a comprehensive set of BUILDING bricks to create the ideal social media platform for our customers need. Features include the following:

Features for TRAFFIC​

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 Our suite covers all digital channels including cross-channel optimisation to identify the complete user journey. Most importantly we know how to use the right tools right. 

  • Social media advertising (Facebook, LinkedIN, google, mobile, in-game).
  • Covering all digital channels such as display, SEM and email marketing
  • Realtime bidding on display exchanges and Fb exchange
  • Target audience identification and clustering
  • Development of creatives for all formats
  • Content unit ad spots
  • CPA optimisation
  • Booking, recommendations and reporting

Features for MANAGE​

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Tools help us make smarter decisions. With sentiment analysis and posting recommendations we optimise Community Management and Content Production to increase Edgerank and Pagerank for better results.

  • Pro Community Management
  • Posting recommendations
  • Keyword and Category optimised posting
  • Video and photo editing
  • Sentiment Analysis
  • Auto-posting and content inspiration crawling

Features for RESULTS​

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We want to measure what we do. Why? to make sure we do we achieve our customers goals. At the beginning of each project we define how to track every relevant KPI, identifying each parameter and supporting factor to track the patterns and process from start to end.

  • Data Analysis
  • Reporting on KPIs
  • Recommendation Engine
  • Realtime access and logins to reporting
  • Optimisation and future planning
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